Online Lash Label Blueprint

THE LASH LABEL BLUEPRINT
From lash artist to lash brand owner, without the expensive mistakes.

✦ PRE-LAUNCH SALE ✦
Please note: this is a pre-launch sale. Access to The Lash Label Blueprint opens on 1 January 2027. You will not be able to access the Blueprint until launch day. Buying now secures your place at the discounted pre-launch price.

You’ve been dreaming about your own lash line for a long time. You know exactly what a good tray feels like, which adhesive actually holds and which tweezers are a dream to work with. So what’s stopping you?

If you’re anything like the artists who come to me for mentorship, it’s fear. Fear of paying a manufacturer and receiving terrible stock. Fear of getting scammed. Fear of making one big financial mistake that sets you back months. Fear of spending thousands on packaging that ends up looking cheap. And honestly, not knowing where to even start.

I’ve been working with my manufacturers since 2018, and I’ve made a lot of those mistakes so you don’t have to. The Lash Label Blueprint is everything I’ve learnt about building a lash supply brand, laid out step by step in the exact order it happens in real life.

This isn’t a course you watch and forget. It’s an interactive blueprint, with activities, tools, checklists and action steps in every lesson. By the end, you won’t just have notes. You’ll have a real business, ready to sell.

WHAT’S INSIDE

Welcome and Roadmap
Your step by step path, a realistic timeline and a start-up budget guide.

Business Foundations
Your business name, slogan, structure, ABN, registration, trade marks, business email, banking and insurance.

Branding and Assets
Positioning, logo, colour psychology, fonts, imagery, brand voice and the exact assets you need.

Suppliers and Manufacturers
My trusted manufacturers, your first message to send them, sourcing safely on Alibaba, how to avoid scams, plus samples and minimum order quantities (MOQs).

Product Design and Development
Lash styles, curls and lengths, tray and box design, branded tools, design briefs and sample sign-off.

 Compliance and Product Safety
AICIS, adhesive safety, Safety Data Sheets and product labelling, explained simply.

Policies and Legalities
Refund, return, shipping and pickup policies that protect you and follow Australian Consumer Law.

Warehouse Set-Up
Mailers and packaging, shelving, printers, label printers, supplies and a smooth pick and pack routine.

Social Media
Instagram bio optimisation, content ideas and hooks, carousels and Canva.

Launch Strategy
Why most launches fail, building demand, 7-day and 4 to 6-week pre-launch plans, launch content, and 6 and 12-week post-launch plans.

Email Marketing and Templates
Ready-to-use emails for new launches, abandoned carts, VIP sales and exclusive discounts.

Paid Advertising
Organic vs paid, connecting your Instagram and Facebook, and step by step Meta Ads and Google Ads set-up.

WHAT YOU’LL RECEIVE

✓ In-depth, interactive modules
✓ My trusted manufacturer contacts
✓ A ready-to-send first message for manufacturers
✓ A safe sourcing and scam-spotting guide
✓ A product design and sample sign-off process
✓ Store policy templates written for Australian Consumer Law
✓ A warehouse set-up guide and shopping list
✓ Pre-launch and post-launch plans
✓ Ready-to-use email marketing templates
✓ Step by step Meta Ads and Google Ads set-up
✓ Interactive tools, checklists and workbooks

WHO IT’S FOR

Lash artists who have wanted to step into the supply side of the industry for a long time, but haven’t known where to start or have been too scared of getting it wrong. No business experience needed. Every term is explained in plain English.

HOW THE PRE-LAUNCH WORKS

1. Secure your spot today at the pre-launch price.
2. Access opens on 1 January 2027, and you’ll receive your login details.
3. Work through the Blueprint at your own pace and build your brand the right way.

Your lash line has been waiting long enough. Let’s build it properly, together.

Kira, Maeki Beauty